Our Story

Bruce Telecom has never lost sight of why we started in 1911 – to help people connect, to stay intensely local, and to provide exceptional service to our customers. We remain determined in holding true to one simple promise through over one century of transformations and reinventions: Connecting our Community.

Our rural roots are as authentic as the farmers who came together to start it all. Together they created the Bruce Municipal Telephone System, a co-operative between local community members where trusted partners and opinions mattered.

Although the business and technology have evolved over 100 years, the foundation of values remain: loyalty, honesty and quality.

Today Bruce Telecom is the region’s local communications leader. We represent all of the ways that people connect together and feel a sense of belonging. Trustworthy home phone, the freedom of mobile, access to high-speed Internet, digital television – we are right there with high-quality, secure and reliable technologies that ensure our customers across the region have everything they need to keep on top of it all just about everywhere they are.

Our employees come from the area, not from a large corporate centre or a far-off place. We enjoy our work most because we’re helping our neighbors and families directly. We are available where you are – a live voice answering the phone, interacting with you online, at one of our full-service local retail branches, or out servicing the community. We believe in community support and are active in lending a hand, giving back and doing our small part – simply because it feels right. The way it did for the local farmers who started it all. 

In 2024, Bruce Telecom was sold by the Municipality of Kincardine to Windsor Private Capital, marking an exciting new era in the company’s development and growth. As one of Canada’s leading investment firms, Windsor has a breadth of experience in a wide range of industry sectors including real estate, financial services, technology, telecommunications, healthcare, consumer products, manufacturing, and retail.

Bruce Telecom is one of a select group of acquisitions as part of Windsor’s growth strategy, allowing us to access highly respected corporate leadership and other resources to guide our continued growth and improvement, all while never losing sight of our strong local roots and commitment to exceptional levels of services.